Ethical and sustainable innovation
After years in startups and consulting, JCF founded Invetica to help mission-driven businesses with a blend of coaching and fractional CTO services.
- Ethical innovation
Our focus is on sustainable, ethical innovation. We pride ourselves on building products people love, we respect people's privacy and always leave things better than we found them.
- Human centered
We spend time with the people involved to develop a deep understanding of the problem at hand. Our emotional intelligence helps us design better solutions.
- Agile & Lean
Sustainable innovation requires efficiency. We employ a scientific approach to product development based on measured inquiry and iteration, embracing the heart of agile.
We're a small consultancy with an extended network of experts we know and trust.
More importantly, we're all kind people who want to make the world a better place, and believe we can accomplish just that by working hard with likeminded people.
James is an executive coach and fractional CTO with over a decade of scaling startups and transforming organisations. He's a passionate scientist and technologist, and contributes significantly to every project we work on.
Chief Happiness Officer
Charlie is a 7 year old Border Collie responsible for keeping the team happy and healthy by taking them for regular walks. His can-do attitude inspires everyone he meets, and he's always learning new tricks.