Ethical innovation as a service

We accelerate the process of innovation with a proven approach that incorporates measured experimentation, and careful commercialisation.

Recent projects

We have deep tech experience across a number of industries.

Short-form video hosting service

We helped architect and build the GraphQL backend, all continuously deployed to a secure AWS environment.

We leveraged our knowledge of game theory and psychology to design game mechanics for increasing engagement.

Hands onGraphQLMobile

Big data user engagement platform

We built a bespoke stream processing system to synchronise social data across numerous platforms for the data science team to train models upon.

We provided Clojure training to junior members of the team through pair programming and code review.

Hands onBig dataTraining

Mobile-gaming fashion startup

We grew the product team from 5 to 20 in less than a year, and transformed ways of working by introducing a lightweight, iterative approach to product development.

We designed game mechanics that incorporated level progression and in-app purchase of virtual goods that could be applied to photo-realistic in-game supermodels.

Hands onMobileGaming

Software & Innovation

We are entrepreneurs and tech leaders

We scale businesses and solve tough problems. Our clients include early-stage startups right through to transnational corporations, and our approach to innovation is tailored to you.

Ethical innovation

Our focus is on sustainable, ethical innovation. We pride ourselves on building products people love, we respect people's privacy and always leave things better than we found them.

Human centric

We spend time with the people involved to develop a deep understanding of the problem at hand. Our empathy and ability to connect with people from all walks of life help us design better solutions.

Agile & Lean

Lightweight processes that reduce cycle time result in faster learning, and so much of innovation is about iterating quickly to reach product-market fit before the competition.

Leverage technology carefully

Technology is a force multiplier that helps us beat the competition, but without care, it can become a distraction. Our experience enables us to leverage tech where it makes us faster, and ensures we opt for low-code/no-code solutions when it doesn't.

Meet some of the team

We're a small consultancy with an extended network of experts we know and trust.

We leverage our knowledege of science, technology, engineering, and mathematics to develop products we're deeply proud of.

Most importantly, we're kind people who want to make the world a better place, and believe we can accomplish just that by working hard with likeminded people.

  • James Conroy-Finn

    Founder & CTO

    James has worked with big companies like BAE and BCG as well as leading product and engineering with startups like Drest and Listora. He's a passionate scientist and technologist, and contributes significantly to every project we work on.

  • Charlie

    Chief Happiness Officer

    Charlie is responsible for keeping the team happy and healthy by taking them for regular walks. His can-do attitude inspires everyone he meets, and he's always learning new tricks. You won't find him on LinkedIn, but he does occassionally upload photos from his adventures to Instagram.